Our story
Designing, manufacturing and fitting bespoke furniture in-house from Sale, Cheshire — since 1992.
Established Since 1992
Five-year guarantee
Made in our own factory
...with continued family values and attention to customer service.
In 2023, Mike and Alison Reuben passed the running of Bluebell to two of their valued employees, James Ordsmith and Stephen Capel, who now lead the business as Acting Directors. Dedicated to continuing the legacy Mike and Alison have built, James and Stephen remain committed to exceptional customer service while driving Bluebell forward through innovative design and new ideas.
Established & Trusted
Bluebell was initially established in 1992 offering fitted bedroom furniture solutions to the local area. As the business has developed, we have added a team of professional staff, a fleet of vans and a dedicated manufacturing unit, situated in Altrincham. We have the resources and expertise to offer you the perfect solution for your lifestyle, from initial advice, through to the finished result.
From fitted bedrooms in 1992 to whole-home commissions
Bluebell Fitted Furniture was established in 1992 in Sale, Cheshire, initially offering fitted bedroom furniture to the local area, with a belief in quality products and outstanding service. Thirty years on, we design, manufacture and install bespoke fitted furniture across Cheshire and South Manchester — kitchens, bedrooms, home offices, media walls, bars and one-off feature pieces — all of it made to measure and built by hand.
The business is run by long term employees, now turned Directors James Ordsmith and Stephen Capel, who have a combined thirty years experience in the furniture industry. As the business has developed we have added a team of professional staff, a fleet of vans and a dedicated manufacturing unit in Altrincham, where our own craftspeople build every commission. Our fitters are employed by Bluebell, so everything from the first design conversation to the final fitting is kept to our own high standards. Thank you for looking at our website — we promise you that by choosing Bluebell you will have an enjoyable experience.
- Established in Sale, Cheshire in 1992
- Our own manufacturing unit in Altrincham
- Designers, craftspeople and fitters all employed in-house
- Which? Trusted Trader
Real people creating great experiences
We don’t trade on fancy gimmicks; our belief is quality products, good value for money and outstanding service, which we offer to all our customers old and new — the result is the amount of repeat and recommended business Bluebell generate. It’s really important to let our customers know that we have our own factory of experienced craftsmen, and our fitters are employed by Bluebell, so everything is kept to our own high standards.
“Thank you for looking at our website and remember; we promise you that by choosing Bluebell you will have an enjoyable experience.”
One team, responsible for everything
Most furniture companies do one part of the job and hand the rest over. We do all of it — and that changes how everything is made.
Frequently asked questions
Common questions about how we work, what we make and what to expect from first consultation to finished room.
Yes — our showroom is at 81-83 Washway Road, Sale, Cheshire M33 7TQ. The standout feature is The Apartment, installed across the first floor of the building: walk through a beautifully decorated kitchen, bedroom, bar, living area and media room, all built and installed by our own team.
Yes — our design consultations are free and carry no obligation. We talk through your room, take measurements where needed, and prepare CAD designs and 3D renders as part of the process. A clear written quotation follows, and quotations stay valid for 30 days.
In our own factory in Altrincham. All of the furniture we design is built by hand there by our own team of skilled craftsmen, and we aim to locally source our products and support British manufacturing. Our fitters are employed by Bluebell, so the same team is accountable from design to fitting.
Yes — both workmanship and the furniture we supply (cabinet and doors) are covered by a five-year guarantee, subject to fair wear and tear, and this does not restrict your rights under the Consumer Rights Act 2015. Other items such as appliances are covered by their manufacturers’ warranties. The warranty is not insurance backed.
We are based in Sale, Cheshire and cover Cheshire and South Manchester, including Altrincham, Wilmslow, Knutsford, Alderley Edge, Prestbury, Didsbury, Urmston, Whitefield and Bowdon, as well as Manchester itself. If you are nearby and unsure, just ask — we are happy to confirm whether we cover your area.
Every project is different, so we agree a realistic programme at the quotation stage. Design and 3D renders come first, then manufacture in our Altrincham factory, then fitting by our own team. We keep you updated at each stage so you always know where your project stands.
Book a free design consultation
Visit our showroom at 81-83 Washway Road, Sale, or tell us about your project — we would love to help.