Introducing Bluebell-Made Shaker Doors

We are absolutely delighted to introduce you to our very own beautifully bespoke Shaker Doors. Made in house at our Altrincham factory by our talented craftsmen and women. This is one of our most exciting product launches and there are many reasons why we chose to design and manufacture our own shaker doors which are outlined in this newsletter.

Why Choose Bluebell-Made Shaker Doors?

Goodbye Vinyl – Hello Hard Wearing Quality. Not everyone will know that most high street shaker doors are actually vinyl wrapped MDF. Unfortunately this process is not very durable or hard wearing and after a while, once exposed to heat in your kitchen for example (such as steam from a kettle, toaster or hob) – they can very easily peel off. Our Bluebell-Made Shaker Doors are not made in this way and so peeling and degrading is not a problem – longevity of your beautiful new furniture is therefore guaranteed.

Bespoke And Made to Measure The beauty of our Bluebell-Made Shaker Doors is you’re no longer limited to shape, size or style (something you’ll find is still the case with many of our competitors). We make them completely bespoke. Have a tricky space or angle you need help with? – our doors are designed to fit the space perfectly. What’s more, the framework surrounding your doors can be changed to whatever specification and size you need – no having to compromise on style, shape or design with Bluebell!Matching Interiors With many high street companies, the inside of your doors will be standard white MDF – but with our Bluebell-Made Shaker Doors – all our interiors are the same colour and finish as the outside – making for not only a high end finish but also a sleeker, classier look.

Colour Collections Galore Most high-street retailers offer a limited amount of colours and finishes  – here at Bluebell, we match your doors to any colour and finish you wish, with well over 100 finishes. You can also choose from a smooth or grained finish to help achieve the look you desire.

Creative Customisation In the centre panel of a Bluebell-Made Shaker Door, you can also stick with the traditional shaker look with matching centre panel or we can add a mirror or glass in the centre. Alternatively, why not go for a beautiful feature product called Sibu?

Customer Satisfaction Guaranteed It’s not just our Bluebell-Made Shaker Doors which make us different from your average high street retailer. When you choose Bluebell, you’re choosing a Family Business with over 26 years’ experience and a team of dedicated professionals whose sole aim is to bring your furniture to life and create the space of your dreams. From our designers to our installation team – everyone works directly for Bluebell and takes a huge amount of pride in their work, ensuring an unparalleled level of service from start to finish. What’s more, if you have any issues or snagging which needs addressing, a quick call to us and you know it will be dealt with straight away giving you that additional peace of mind.

Introducing Fireplace Superstore

At Bluebell, we pride ourselves on our quality craftsmanship, design innovation and excellent levels of customer service so when we work with other local companies, we’re very careful to only choose those with a similar philosophy to us. We’re therefore delighted to introduce to you our most recent partnership with the amazing team at Fireplace Superstore in Cheadle Hulme.

The team at Fireplace Superstore know everything there is to know about home heating. They also boast one of the largest showrooms in the North West, jam-packed with fireplaces, stoves, BBQs and log burners. You can also view a huge selection of their products on their website.

Like Bluebell, everyone at Fireplace Superstore is highly experienced and fully qualified. Their levels of customer service really are second to none and for added peace of mind, they also include excellent warranties as standard with their products, so you know you’re in safe hands. 

We’ve had the privilege of working on a number of projects together with Fireplace Superstore and we can safely say their attention to detail and commitment to quality is of paramount importance to Neil and the team. Not only are their products of the highest quality, their installation teams are real perfectionists and extremely knowledgeable too – something we know is highly important to our Bluebell customers – after all, it’s about trust. 

You can visit the Fireplace Superstore showroom on Stanley Green Trading Estate in Cheadle Hulme, call them direct on 0161 488 4991 or email Don’t forget to mention Bluebell Fitted Furniture sent you!

We are a Which? Trusted Trader of Distinciton

We’ve Been Awarded the 
Which? Trusted Traders Certificate of Distinction.

In May 2018 we were delighted to receive the much-coveted accolade of
Trader Of The Month by Which? Trusted Trader and this month, we are very proud to announce we have gone one step further and been awarded the highest honour possible – A Which? Trusted Trader Certificate of Distinction.

Which? Trusted Traders is an endorsement scheme that recognises reputable traders and businesses who successfully pass an assessment process carried out by their trading standards professionals.

To be awarded a Certificate of Distinction, we’ve had to meet even more exacting criteria – such as receiving a steady stream of positive reviews on our Which? Trusted Traders web page, meeting all the compliance criteria and giving excellence in customer service on a consistent basis. We’re one of the first companies to receive this honour so we’re absolutely thrilled to share the news!

Becoming A Which? Trusted Trader

To become a Which? Trusted Trader you have to pass an assessment process designed to give YOU the customer complete trust and peace of mind. The process includes:

Credit report

This is obtained to validate the financial health of a business who applies to be assessed.

Customer Satisfaction

The Which? Trusted Traders endorsement team will check a selection of customer references from a trader’s most recent work.

Business procedures

A thorough examination of business and administrative procedures to ensure that businesses have consumer interests in mind.

Interview and assessment

Our standard assessment includes a face to face visit and interview carried out by a Which? trading standards professional to fully understand all aspects of how the applicant runs their business.


Businesses receive a report of the assessment, providing valuable feedback from our experienced assessors to ensure that they meet our high standards before they are allowed to join the scheme.

Endorsed trader

Having passed all these checks, the trader is now able to choose to join the scheme, agreeing to abide by the terms and conditions, code of conduct and pay the membership fees. They can now show their customers that they are an endorsed Which? Trusted trader.

Your Safe In Our Hands – Don’t Just Take Our Word For It!

Another benefit of being a Which? Trusted Trader is that customers can leave completely independent reviews on their dedicated website as well as rating us from 1-5. This means when you choose Bluebell, we come thoroughly recommended. That’s why so many of our clients are returning customers who’ve used us time and time again.

For more details about Which? Trusted Traders, our Certificate of Distinction or our range of fitted furniture and how we can help you save space and make the most of storage in your home, contact us on 0161 976 6606 or you can fill in an enquiry form on our website.

Creative Storage Solutions from Bluebell

Looking to create more storage space in your home? We have the experience, creativity and know-how to solve this problem and can come up with clever design solutions you may not have even thought of, and our team of in-house fitters will install everything for you.

Book Your No-Obligation Home Consultation Now.

Why not pop into our Washway Road showroom in Sale, give us a call on 0161 976 6606 or make a no-obligation home appointment online now by our website.

Happy New Year from Bluebell Fitted Furniture

2018 was a phenomenal year for all the team at Bluebell and we’d like to say a huge thank you to everyone who supported us. We had the privilege of working on some amazing projects for some fantastic clients and one of our favourite and most glamorous jobs has to be this stunning bar we helped design, fit and install in partnership with Lana Filippova Interiors of Bowdon. It’s a great showcase for us and really proves there are no limits to what our talented team can do. We hope you like it!

This stunning space for a lovely local client really does have the WOW factor and took us all the way to the finals of the Northern Design Awards 2018.

Starting Afresh

After a fantastic festive season, we’re busy preparing for the year ahead. We’ve got lots of exciting things planned but before we start, we always like to have a bit of a clear-out and a declutter. And it’s got us thinking at Bluebell HQ how clever storage and gadgets can really help focus our minds.

After discussing it in more detail with our design team, here are a few of our top tips and favourite products to help you make the most of your space and keep your home neat and tidy.

Tip One

A good way to maximise space and storage in your bedroom is with under-bed drawers. Our team are often asked to build bed frames with pull-out drawers, or bedside cupboards and bookshelves – this works well to hide clutter and also provides handy nooks and crannies to add a pretty lamp or an ornament. Also how about adding a ‘bed-bench’? – functional and stylish – ask our team for more details.

Tip Two

Under-stair storage is a clever way to really utilise an area and make more room for all the things we need but want to hide away. Whether you go for pull-out drawers or larger cupboards, we can help you get the most out of this often-overlooked area.

Tip Three

Tip Four

Not every home has space for a media area and study – how about combining the two? With some clever tricks and nifty design planning, a desk can be transformed or hidden away when it’s time to watch a movie. 

Tip Five

If you’re struggling for extra seating and also need a place to put your handbags or shoes, our team can design and build you a window seat. A great way to make the most of the space and frame a beautiful view too!

Merry Christmas With Love from Bluebell Fitted Furniture

Over the years, we’ve had the pleasure and privilege of helping design fitted furniture for lots of wonderful customers. Styles may have changed, materials have developed and technology has been transformational but one thing that’s not changed from our very first design is our commitment to quality, unwavering customer service and thirst for innovation.
Below we share some of our favourite bedroom designs, all of which have been designed, manufactured and fitted by our talented in-house team.

We’d love to know which is your favourite.

Sleek & Stylish

This contemporary design maximises the space available to create a luxury ‘hotel-style’ look. Don’t forget to consider recessed lighting and bespoke headboards for a sophisticated touch. And not only does it look beautiful -it’s also made to last. 

The Perfect Project

Whilst some customers’ needs are simple and straightforward, some of our clients require full project management and we’re happy to help either way! This particular scheme was an absolute delight to work on in conjunction with one of our favourite interior designers – Lana Filippova. 

Study & Sleep

Making the most of available space is essential in a smaller bedroom – especially if it’s for a child who has lots of toys as most of them do! This bespoke bed ticks all the boxes with space for clothes, toys, study and sleep. It’s also great fun too!

Pamper Party

Our clients don’t just need fitted wardrobes, sometimes they also need an area for getting ready. This bespoke dressing table fits the style of the room perfectly with beautiful ‘floating’ drawers plus clever lighting and shelving.

Go For Bold

Masculine, stylish and boasting oodles of storage – this particular bedroom design combines deluxe bespoke fitted wardrobes with gloss bedside drawers and headboard to make a bold style statement. Sliding doors are perfect if space is at a premium – a really popular choice with our customers which can be completely personalised.

Child’s Play

Here’s another bespoke bunk bed in the client’s chosen style. It’s amazing how the material, colour and finish can completely personalise the look. We’ve got hundreds of colours and finishes to choose from in our Sale showroom so do feel free to pop in and take a look.

Thank You!

Over the last 25 years, we’ve had some lovely feedback and thank you messages, but this one from 9-year-old Holly may well be our favourite yet! And judging by how well she has drawn our logo – she could well be a future furniture designer too!

November 2018

November is a busy time for the team at Bluebell with lots of projects to complete before Christmas. We really love this time of year and it’s not just our talented design team and fitters who’ve been busy!

Introducing our New-Look Website

After months of planning, research and design, we’re delighted to announce our new and improved website is now live! We’ve worked really hard with a dedicated tech team to deliver a new website which embodies everything about Bluebell – from the look, to the functionality – everything has had a facelift and we’re absolutely thrilled with the results. There are plenty of new features on the website, from the dedicated CAD drawing page to the updated Gallery showcasing lots of the beautiful projects we’ve had the pleasure of working on. One feature from the old website has stayed however is that you can still make an appointment with our dedicated team with just one click!

As always, the opinion of our customers is the most important thing so please do let us know what you think – we’d love to hear your thoughts!

Bluebell Designer Goes Global

As a family business, we like to look after our team – after all, without them, we wouldn’t be the thriving business we are. We also understand that for some, the lure of adventure beyond our showroom is stronger than others! So when designer James asked for a six-month sabbatical to travel around Asia and Australasia, we fully supported his decision – as long as he sends us plenty of pictures along the way!

Awards And Accolades

Our Founder and Director, Alison, has not long returned from the Institute of Directors’ National Awards at the Royal Horticultural Halls in London. After winning the North West Award for Director of the Year – Family Business back in May, Alison was once again nominated for this prestigious, UK-wide award, and while she didn’t win this time, she was proud to be shortlisted and rubbing shoulders with a truly inspirational group of people.

Alison for Prime Minister!

Well, we would say that wouldn’t we! On a more serious note, Alison is proud to be attending an VIP event at the House of Commons this month on the invitation of the Goldman Sachs 10,000 Small Businesses Alumni.  This is a huge honour for Alison and shows how her knowledge, experience and enthusiasm is helping her reach out across the business industry to champion not only Bluebell Fitted Furniture as a family business, but also the wider issue of women in manufacturing.

Bluebell Bid for Which Trusted Trader of The Year

We’re very proud of our Which Trusted Traders web reviews as this is a completely independent hub where customers can leave an impartial review and rate our products and service. We’re extremely proud to have a ‘99% Recommended Rating’ and so this year we are going all out to follow our winning ‘Trader of the Month’ Award for May with ‘Trusted Trader of The Year’. If you are a customer and are yet to leave a review on the site, please do pop one on if you can spare a few minutes. Thanks for your support as always!

Ride London 2019

As you may already know, we’re a proud sponsor of the Altrincham-based charity, Act4 Africa. For any cyclists out there, they are now looking for volunteers for Ride London 2019 – a fabulous cycle event which take place in London every summer. If you’d like to find out more, do take a look at their web page for more details:

How to Design the Perfect Child’s Bedroom

A child’s bedroom is a lesson in the art of design. Not only does it need to look great but it also needs to be practical – that means storage – and plenty of it! We asked our talent-ed bedroom designers and in-house installation team what tips they can offer when planning a child’s bedroom and how best to combine functionality and style. Here’s what they had to say:

Keep it Simple
When it comes to the walls, our team advise keeping it neutral, you can add colour in accessories and soft furnishings which are much easier to replace as your child grows up and asks for a change of style.

Light It Up
Lighting can really transform a room, think about spotlights for dressing areas and softer lighting for reading, also make sure a study area is well lit so homework isn’t such a chore. Fairy lights can offer a softer touch too and can be easily changed when a more grown-up look is required.

Zone Out
Think about separating your child’s room into ‘zones’ – a play area, study space and, of course, room to relax and sleep, think about what they’ll need in these areas and deco-rate accordingly. For example, include plenty of desk space for the study zone and per-haps bean bags and a reading lamp for a chill-out area.

Hidden Gems
Hidden storage can be a godsend in a child’s bedroom – think pull-out drawers, shelves and cupboards. Look at clever places to store shoes and coats and integrate them into your initial design. It’s amazing how much additional space you can create when you re-ally start thinking about it.

It’s also a great idea to invest in some multi-use furniture, especially if you’re working with a smaller space. Why not consider fold-away beds, desks that can double as dressing ta-bles, shelves with hooks underneath or wardrobes with extra cupboards for toys.

Sweet Dreams
Bunk beds are a big win in a child’s bedroom – a fantastic way of maximizing space and a great chance to have a bit of fun too. They can be made to fit into a small space and by adding drawers and cupboards underneath or at the sides, can also provide addi-tional storage to save even more space. Bunk beds are great for sleepovers and save having to store spare mattresses or those dreaded blow-up beds for visitors.

A Little Help From My Friends
If you need a little help designing your child’s bedroom or are in desperate need of some additional storage solutions, please do feel free to give us a call. We also offer a compli-mentary consultation in the comfort of your own home where our team of friendly advisors can help you plan your scheme and bring it all together. We also work with a number of local interior designers who will be able to help you create the look and feel you’re aiming to achieve.

Alison Reuben and The Bluebell Journey

Alison Reuben and The Bluebell Journey

Next month, our founder, Alison Reuben will head to London for the National Finals of the prestigious Institute of Directors, Director of the Year Awards 2018.

After winning the Award for ‘Director of The Year – Family Business’ at the regional final back in May, this additional nomination is an exceptional achievement for an inspirational lady and the team at Bluebell are beyond excited and have everything crossed for her.

As we celebrate our 25th year, this award really would be the icing on the cake to what has turned out to be a wonderful year for our family business.

Many of you may have already met Alison but for those of you who haven’t, or don’t know much about her, we thought now would be a great time to tell you a little bit more about her – what drives her, what inspires her, where does she get all that energy from!

Below, Alison tells you in her own words..

  1. Tell us what a typical day looks like for you?

A typical day starts around 7am, liaising with the factory manager to confirm our installation diary for the day is running smoothly. I am mostly based at our showroom and to be honest, there isn’t a ‘typical day’ as every day is completely different.

I work very closely with all my team, dedicating a great deal of time helping and supporting each and every one of them in their particular role. As my factory is just two miles away from the showroom, I spend quite a bit of time between the two sites.

I’m also very active in the marketing side of the business which I believe is vitally important in maintaining a strong presence at all times. Dennis, was voted ‘Best Mascot’ by Facebook and Twitter followers of the independent review website Which Trusted Traders

Although the showroom closes at 5pm, my day continues working into the early evening most nights. I find ‘switching off’ quite difficult at times!

Alison and the team celebrating their award as Which Trusted Trader of the Month for May 2018

  1. Did you always know that you wanted to have this career?

Definitely not! From a very early age I wanted to be a dancer with the Royal Ballet but realised I was too tall to ever be considered. Becoming a Bluebell Girl then became my lifelong ambition, which I achieved at the age of 16 years old. Miss Bluebell was without doubt the most inspirational lady I have ever met who showed me hard work and commitment was the only way forward. Her belief in me at the tender age of 19 years old to Captain a troupe of girls to fly out for a year’s contract to dance and deal with the theatres management in Buenos Aires, Argentina, helped me develop leadership qualities which I went on to use when I established Bluebell Fitted Furniture.

Alison with The Bluebell Girls & Tom Jones

  1. What factors do you think have contributed to your success within the industry?

I realised I had a passion for interior design, but also understood I had to stand out from the crowd. I had to offer something completely different compared to all the many competitors around me. It was then I made the big decision to manufacture for myself, which enabled me to be completely bespoke and to push the boundaries, trying new ideas and offering customers exactly what they wanted to create their individual requirements within their homes.

Remaining one step ahead with new, innovative designs and products has been paramount & especially working alongside respected and established brands in the industry such as Hafele UK has enabled me to ‘think outside the box’ and wow my customers with products they never knew existed.

  1. Who and what inspires you?

I grew up surrounded by a hardworking family of entrepreneurs, so my inspiration came from my parents who motivated and mentally prepared me for anything I set my mind to. Nowadays, I take inspiration from my wonderful team of designers most of whom joined me straight from graduating from university. I find they have such fabulous vision with creative minds and so eager to learn. For example, we teach them how to ‘present’ rather than ‘sell’.

As we manufacture, we listen to their innovative ideas and this enables us to push boundaries within our factory. Creating amazing bespoke furniture allows us to stand out from the crowd and we continue to remain one step ahead of the competition. We are without doubt leaders, not followers.

Our latest MMU design graduate, John.

  1. Is there enough support and opportunities for women in your industry?

I personally think there are not enough women in manufacturing in the UK and I would love to become involved with mentoring women to show them what can be achieved and make an impact in this male dominated industry. I truly believe women in manufacturing is good for business but leadership opportunities are with the manufacturers themselves and there is still room for growth for women in this field.

  1. What advice would you give to females starting their career?

Believe in yourself and enjoy the opportunities of being involved in an industry, which will give you immense job satisfaction. If you are committed to do the best design, offer the best service and be passionate about what you do, then success will surely follow.

I think it’s important to remember that there is no better role model for young women than women who break down gender barriers!






Introducing our VIP Partner – Häfele UK July 2018

Over the years, we’ve been lucky enough to work with some fantastic partners and some of these relationships have truly stood the test of time.

One such relationship is with Häfele UK – a fantastic company based in Rugby who supplies us with some of the most innovative products, fitting and accessories for our fitted kitchens, bedrooms, studies and media areas.

In fact, our relationship with Häfele UK has grown significantly and we’re proud to say that we are not only a Studio Partner, but also a Centre of Excellence for this established brand, recognised worldwide for it’s quality, craftsmanship and customer service.

So what is The Studio Partner Network? The network was established to work in partnership with a host of premium independent Kitchen, Bedroom and Bathroom Studios across the UK to ensure customers have knowledgeable access to the Häfele product range. As a result, our dedicated in-house team are familiar with all the products available and pride themselves on matching your design and storage needs with the latest innovations for your home. From clever recycling options, wireless charging systems to multi-functional storage spaces – the team knows everything there is to know about the products and accessories available to transform your room into a thing of beauty AND functionality.


Whether you’re building a completely new kitchen or updating existing cupboards with new handles, Häfele have a broad range of different colours, finishes, materials and styles to ensure you find what you are looking for.

Kitchen & Living Solutions

Offering solutions to suit the latest modern interior or a more traditional classic style Häfele’s fixtures will optimise the space you are working with and improve it tenfold.

Bedroom Fittings

Häfele’s bedroom fittings collection contains everything you need to bring your design to life. They even offer innovative foldaway bed fittings to maximise bedroom space and create a fresh modern feel. We stock a broad range of their wardrobe interior fittings and elite soft close storage systems, such as tie racks, pull-out shoe racks and laundry baskets, all of which are used in many high-end hotels and homes.

To view any of Häfele’s products and to see them in action, why not pop into our Washway Road showroom? – you’d be amazed how many design options you’ll find under one roof and rest assured you’ll receive a very warm welcome from all the Bluebell Team!